COMPANY PROFILE

1.         Our Vision and Mission

To become a market leader on the National Beauty circuit supplying unmatched products, offering care and cure at the same time. 

2.         Our Mission 

Nature’s Essence South Africa offers a range of natural skin care productsto its customers through the brands such as Nature’s Essence, Magik and Personal Care.We aim to grow our customer base through expansion into the local skin care industry.Nature’s Essence strives to continuously better our products and service to meet the needs of the customers.We seek a mutually beneficial relationship with our customers by:

  • Conducting ourselves professionally and fairly
  • Practising transparency and good faith
  • Meeting our social responsibility through various initiatives

 

3.         The History Of Nature’s Essence

Nature’s Essence South Africa was founded by Mrs R D Maharaj.“Seven years ago I saw a Market gap for women in South Africa. Women wanted to look good but were not exposed to beauty treatments with a lasting effect, due to it being too costly and not easily accessible. Having met Mr Saurabh Nanda, owner of  Nature’s Essence India, and having tried the products personally, an opportunity arose for me to close the market gap”.

At Nature’s Essence, we understand the challenges associated with Product deployment,  Maintenance and Support .  

4.                    Branding Brand Identity

The Nature’s Essence brand, across all products, is aimed at clients who aspire to reveal their inner beauty through their appearance. The theme “beautiful solutions for the body and mind” is the new payoff line. It is at the heart of all new advertising and targets equally clients, and prospective clients in the retail, commercial and corporate sectors. While Nature’s Essence and their clients are still serious about their money and beauty, beauty today is also about the role skin care plays in enhancing the quality of life and therefore making life different. 

 5.            Target Market

In keeping with the understanding that clients needs differ to their income level, status and life stage Nature’s Essence segments the market into various client groups. It is considered imperative to understand the nature, behavior and needs of the market to be able to serve them effectively.

Positioning

Natural skin care products have become the new buzz in the skin care industry. Since Nature’s Essence products are completely natural, this creates a competitive advantage and establishes and fulfills the needs of the target market.This also positions the organization ahead of existing competitors in the skin care market.